Moving beyond the nonprofit reception

August 4, 2014

Moving beyond the nonprofit reception

Receptions are a major part of annual planning for some nonprofits. These gatherings allow charitable groups to bring a large number of their contributors together in the same room, providing a time for updates about operations, the overall mission of a group and the advances made on specific projects. There are many benefits of having a reception, but hosting events more specific to the mission and character of a nonprofit can lead to more unique and compelling events which can increase effectiveness when engaging with contributors.

According to the Nonprofit Marketing Guide, events that are closer to "donor experiences" than generic receptions can create more engagement with contributors and lead to better outcomes in a variety of ways. Incorporating contributors into the actual activities of a nonprofit allows them to see how their gifts have helped the local community, as well as the importance of continuing their sponsorship. Although the specifics of these donor experience events differ between individual nonprofits, some thought into crafting more unique experiences can yield stronger results.

The Giving Institute explained the benefits of a meaningful donor experience by pointing out the ability to keep contributors engaged with the nonprofit to which they donate. Providing the chance for donors to directly interact with the people being helped or projects being undertaken, creates a more significant bond with the work of a nonprofit than an unconnected dinner or social gathering. Nonprofits that want to keep the reception as sort of a "gift" to their contributors can incorporate such an event into the overall engagement experience.

Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.


Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.

WI Council of Religious & Independent Schools (WCRIS), Madison, WI

First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.

Community Care Inc., Milwaukee, WI

Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.

Gulfside Healthcare Services, New Port Richey, FL

FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!

Advancing Academics, Turtle Creek, PA

Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.

Chicago Children’s Theatre, Chicago, IL

FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.

Daniel Kids, Jacksonville, FL

When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.

Homes of Hope, Chicago, IL

First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!

Women's Choice Network, Pittsburgh, PA