Should your nonprofit participate in #GivingTuesday?

September 11, 2014

Should your nonprofit participate in #GivingTuesday?

A social media effort to encourage charitable contributions, #GivingTuesday, is an organization-neutral movement that focuses on giving back. The group's website highlights the broad-based nature of the event, which occurs around the Thanksgiving holiday as a response to consumer driven periods such as Black Friday and Cyber Monday. Nonprofit organizations can encourage participation in any number of ways, from standard one-time donations to ongoing pledges, as well as non-monetary contributions such as the commitment of volunteer hours and other resources. The flexibility allows many different types of nonprofit organizations to tailor the event toward their specific needs.

The holiday season has long been recognized as a time of increased giving, so participating in this wide-ranging event can have some significant positive impacts. Calling attention to the good work done by charitable groups and providing potential contributors with a reminder to participate during a time of increased consumer spending is a good way to tap into the feelings of the general public. Encouraging those who participate to share their experiences with the #GivingTuesday hashtag allows for nonprofits to organically increase awareness through the social media posts of contributors. This approach also gives participants a little bit of well-earned attention from their peers, something the majority of contributors will appreciate.

The Nonprofit Marketing Blog pointed out that nonprofits can use a variety of methods to get the most out of #GivingTuesday, based on individual needs and desires. There are some overarching best practices that can be used, such as kicking off an end-of-the-year campaign with a #GivingTuesday effort, but the type of contribution requested is left entirely up to individual organizations. Reviewing yearly goals and using #GivingTuesday to shore up some low numbers, whether through a focus on increasing total donor numbers or social media followers, can be a great approach.


Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.

WI Council of Religious & Independent Schools (WCRIS), Madison, WI

First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.

Community Care Inc., Milwaukee, WI

Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.

Gulfside Healthcare Services, New Port Richey, FL

FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!

Advancing Academics, Turtle Creek, PA

Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.

Chicago Children’s Theatre, Chicago, IL

FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.

Daniel Kids, Jacksonville, FL

When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.

Homes of Hope, Chicago, IL

First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!

Women's Choice Network, Pittsburgh, PA