Nonprofit Donations: Who, Where and When

December 29, 2014

Nonprofit Donations: Who, Where and When

Understanding the patterns of charitable giving can be a challenge. There are numerous factors that nonprofits have to take into account when planning for fundraising campaigns. Three of the central, driving questions that form the basis of nonprofit strategies include:


● Who gives the most and with the greatest frequency?

● Where can nonprofits find the most valuable sources for giving?

● When are the best times to make fundraising appeals?


The answers to these questions can form the basis of a fundraising action plan. First Nonprofit Group’s latest infographic highlights some of the broader national trends that serve as a benchmark for charitable organizations across the U.S.

Consider the following facts and figures:


Generational differences

While 72 percent of overall giving stems from individual donations, the two largest generations – baby boomers and millennials – follow their own distinct patterns. The former is the most active donor group, contributing 43 percent of all donations in the U.S., while the latter tends to spread the wealth, giving to an average of 3.3 organizations.

Giving communities

Despite the vastness of the U.S., one-sixth of all nonprofits are based out of California or New York. However, the most charitable locations per capita are Utah and Washington, D.C. There are also specific charitable categories that tend to garner more funding than others. These include international affairs and education.

Year-end drive

Although many nonprofits hold fundraisers throughout the year, roughly one-third of all donations happen during the holiday season: October, November and December. In fact, charitable organizations regularly receive one-fifth of all contributions during December alone.

Nonprofits often need help managing their finances to ensure they make the most of the revenue they earn through charitable contributions.

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Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

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Thresholds, Chicago, IL

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

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Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY

The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.

Ensight Skills Center, Inc, Fort Collins, CO