January 15, 2015
When a nonprofit group has organized an engaging outreach campaign that catches the attention of donors, the last thing that staff members want to have happen is technical issues. A great piece of nonprofit marketing content or appeal on social media should end with a successful donation, not a frustrated contributor who decides to take their gift somewhere else. The inability of an organization to bring in funds also has a functional impact on operations, creating doubt in an area that, for many nonprofits, is a major source of operational income.
The good news for nonprofits is vigilance and proactive decision-making will help organizations avoid chronic problems with donation forms and other parts of a website. Here's some advice that can help nonprofits move past this especially frustrating issue:
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