September 3, 2015
Facebook has long been one of the go-to social media networks for nonprofit organizations, mainly for its unbelievably vast audience (a staggering one billion plus users and counting) and its unlimited content sharing potential. It allows nonprofits everywhere to interact directly with their current supporters, the opportunity to gain even more support for their cause and, with any luck, a way for name/mission to “go viral”.
Nonprofit social and new media managers can rejoice because Facebook has now made it even easier to drive donated dollars to your organization. On August 24, 2015, Facebook announced that the “Donate Now” call-to-action button is available to use for all nonprofit brand pages. The “Donate Now” button was originally introduced in 2013; however, it was only used on the pages of organizations with whom Facebook had specific partnerships.
TechCrunch, a media property that profiles breaking tech news, recently interviewed a Facebook spokesperson about this new unveiling and the article stated:
“Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same. We’re inspired by how much good comes from these connections, so we’ve added ‘Donate Now’ calls-to-action on Pages and link ads to make those connections easier than ever.”
The addition of this call-to-action gives nonprofit organizations an exciting new opportunity to increase their following and translate those “LIKES” into dollars. Does your organization have a branded Facebook page? We encourage utilizing this call-to-action on your organization’s page and let us know your thoughts by liking this article and passing it along to others!
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers
First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
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