Infographics 101: How to create an impressive infographic for your nonprofit

September 18, 2015

Infographics 101: How to create an impressive infographic for your nonprofit

Infographics are becoming a valued new trend in social media marketing for nonprofits. Visual designs are a great way to put hard data and information in an interesting, simple and easy to read format. Infographics also makes sharing among different social media networks quick and easy. Luckily, one doesn’t have to be a graphic design expert to be able to create a stunning infographic. Online services such as, Canva, Piktochart and Venngage have made creating infographics effortless. Here are a few tips on creating an impressive infographic.

First, fashion a story and gather applicable data

A good infographic is one that tells a story and provides supporting, useful and interesting information. Creating an infographic about a nonprofit’s cause and the impact it has made on a particular community presents a powerful message. Don’t forget to plug essential supporting data.

Next, format a clear theme

When using one of the many infographic online services then this step is automatically done through pre-designed infographic templates. However, creating a custom design tailored to a nonprofit’s brand is always the best option. There is no standard format for infographics so feel free to be creative and show off that great work!

Then, … make it interactive

Incorporating fun, interactive pieces to an infographic is sure to get people interested, curious and engaged. Whether it’s using animation, clickable content, or page scrolling, interactive infographics is the key to making data come to life.

And finally, … make it easy to share

Once you finish the infographic, the next step is to make it public. A great way to share an infographic is to embed it as a page on a website. With the rise of social media producing an infographic in a portable document format, or .pdf, has become an outdated practice. That’s why having an infographic embedded on a website makes it readily accessible and easy to share through link sharing or pinning.

Using infographics brings life to online content, validates a commitment to social media, and improves accessibility for donors.

Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.

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We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit.  We didn’t have an HR department and needed expertise in the event that an unemployment claim was made.  We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process.  They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost.  We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services.  I highly recommend them to every nonprofit I come into contact with!


Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.

Thresholds, Chicago, IL

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY