October 12, 2015
Giving Tuesday is a global day of giving where NPO’s across the globe organize and mobilize their community to encourage the act of giving. Many nonprofits participate in #GivingTuesday by holding special events, launching social media campaigns and hosting new volunteers. In 2014, the average Giving Tuesday gift size exceeded $100, coming in at $154! In order for nonprofits to maximize their funding potential on this day, planning and campaign preparations need to be done well in advance. Here are a few tips to help nonprofits have a successful Giving Tuesday!
– Choose a specific program or initiative
According to Razoo, the more specific your campaign is, the more successful it will be. This tip is essential as a campaign of this size needs to be as focused as possible so that supporters can have a clear message about their contribution’s use.
– Be social, get creative
Fundraising can sometimes be stressful, why not make it fun for staff and supporters! Giving Tuesday is a highly social campaign so it’s common-sense to include an effective social media component. Also, create videos and other creative content that gets supporters engaged and involved in the campaign.
– Seek a matching gift from a major sponsor
Connecting with local major businesses already looking to make an end of year donation to match the funds donated on Giving Tuesday will boost the campaign’s final result.
– Get your team and community involved
More involvement from team and community members makes for a more memorable giving experience that is sure to resonate in the community. Put your Executive Director in a dunk tank; have your board chair lead a team in a bake-off; gather your supporters for a flash mob and create a buzz!
– Become an official partner and use the hashtag #GivingTuesday
The official website for Giving Tuesday has tons of resources for NPO’s to help maximize their Giving Tuesday campaigns. Visit www.givingtuesday.org and register your organization to become an official partner of the campaign. Be sure to also tag all social media post with the hashtag #GivingTuesday! Last year there was a whopping 754,600 tweets with the hashtag #GivingTuesday!
Whatever end of year fundraising goals may be in place, consider these tips when participating in Giving Tuesday on December 1st!
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