June 23, 2017
As with any business, communication is key in keeping a donor base informed and engaged. Whether it’s on social media, through newsletters, or website, online communication is an important part of a marketing strategy. Here are a few tips on how to perfect online communications.
Don’t make donors have to work to find you on social media. Prominently display follow icons at the top of your newsletter above any content and encourage donors to follow on social platforms. Also, don’t be shy with calls-to-action. Encourage followers to like, comment, share, or retweet content with which they identify.
Use hashtags in posts and include them in profile bios to increase visibility and raise awareness. The purpose of hashtags is to encourage storytelling and conversation, but never use more than two hashtags per post.
It’s been proven that all kinds of media see a higher engagement rate online. Try putting your latest report or announcement in a graphic and see the different it makes in reaching donors.
It’s especially important to have a system in place on how to handle queries or complaints that you may receive via social media. Promptly responding to complaints shows that you care about the concerns of donors.
These are just a few tips to help you better communicate your content to your donors. Follow us on Twitter for the latest updates from First Nonprofit Group.
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First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!