Twitter for Nonprofits

July 31, 2017

Twitter for Nonprofits

Twitter for Nonprofits blog
Twitter, when used properly, can be a powerful tool for nonprofit organizations. Its platform is based in conversation and connection, allowing organizations to foster meaningful and unique relationships with their donors. Here are few tips to effectively use Twitter for your nonprofit.

Tweet on the weekends.

Many organizations in the nonprofit sector aren’t active on twitter on the weekends so the easiest way to uniquely stand out is by tweeting on the weekends. Scheduling tools like Buffer, Hootsuite, and TweetDeck make tweeting on the weekend’s simple. It’s advised to send at least one tweet on Saturday and Sunday.

Include links and multi-media in your tweets.

Tweets with links not only start a conversation but are said to have an 86% higher retweet rate. Including multi-media content like images and video also increases chances for engagement. More shares and retweets means there’s more eyes on specific content.

Retweet!

Retweeting other content related to your mission or organization is a good strategy to add stimulating conversation while actively engaging with donors and those in the nonprofit sector.

Create custom images.

For statistics and data, it’s helpful to create infographics to increase meaningful sharing. Also, to be fittingly recognized remember to include your organization’s logo.

Use hashtags sparingly.

Though it is helpful to use hashtags when tweeting, don’t overdo it. Overuse of hashtags can affect the retweet rate and make the effort appear as unwanted “spam”.

Consider these best practices when using Twitter as an effective and strategic communication tool. When done well and consistently, the chances of increasing organizational visibility on social media increases exponentially.

We hope these tips help increase your success!

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Testimonials

Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.

Thresholds, Chicago, IL

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY

The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.

Ensight Skills Center, Inc, Fort Collins, CO