3 tips to get board members involved in fundraising

July 15, 2013

3 tips to get board members involved in fundraising

Nonprofits usually have a board of decision-makers who are passionate about the cause of the organization, but that is not enough to bring in the funds needed to sustain success. While board members may feel that they hold a significant role, the truth is they have to be more proactive in fundraising if they want to help the nonprofit continue to sustain its current level of prosperity. Here are some tips to get all members of the leadership team on the same page to bring more money into the organization:

  • Give everyone a role: Fundraising requires more than just one or two members at the nonprofit trying to bring in donors. This is why Nonprofit Quarterly said it's important to make sure all board members know their role. Such jobs may include developing a financial structure, creating a budget and running leadership meetings.
  • Assess the needs of the organization: While all nonprofits need funding from donors and other sources, the specific needs of organizations vary. Board members must meet to understand exactly what parts of the entity should be improved to sustain the success of the nonprofit. Having extra money around is can be a huge help to top decision-makers.
  • Develop the story of the organization: Many board members have a deep connection to the cause of the nonprofit, but if they are involved in the story behind the entity, they'll feel even closer to the nonprofit. When employees have emotional ties to the nonprofit, they work harder to ensure that it has enough money and the organization continues to add to its donor network.
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