January 5, 2016
“Millennial” has become a buzzword that describes individuals from ages 18-35. This young, hyper connected group is heavily immersed in digital communication, with financial struggles that include student loan debt, rising cost of living and overall low paying salaries. Nonprofits have long struggled to find the best ways to engage with millennials since coming into the digital era. Having a reputation of being difficult to engage has left nonprofit leaders scratching their heads on they can best to engage this generation.
Here are few important statistics about millennials and fundraising from the Next Generation in American Giving report:
– Millennials give 62% through their mobile phones
– Millennials give 47% through a nonprofit’s website
– 55% of millennials follow charities and other nonprofits on social media
– 29% say that social media is an extremely important way to stay in touch and engage with causes they care about.
To sum things up, “The Next Generation in American Giving” report states millennials spend about 18 hours a day with different types of media, with 2 hours a day on just browsing social media alone. These stats speaks volumes about millennials, how they obtain information and communicate. So, if engaging with millennials is an issue for nonprofits and smaller NPO’s in general, having a solid social media presence is a must. In addition to communicating via the World Wide Web, e-mail has proven to be a successful way to stay in touch with this demographic because 79 percent of millennials want updates on programs and services sent via e-mail.
It is clear, this demographic group truly want to be a part organizations making a positive impact on the world and in their communities. Millennials may not be able to financially support nonprofit organizations immediately, however volunteerism ranks highly among young people. Giving millennials the opportunity to work, amp up a resume, and allowing significant networking opportunities are vital benefits from donating their time to a nonprofit.
So does your nonprofit engage with millennials? Surveys have shown that being able to build a relationship with millennials at an early age leads to a long-term connection and commitment. Plus, providing a motivating mission for which millennials can relate, and has a direct, identifiable impact, can have an empowering effect on this generation of Facebookers and Tweeters. Engaging millennials now is guaranteed to be beneficial for nonprofits for years to come!
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We’ve been a member of First Nonprofit’s Unemployment Savings Program since 2011 and highly recommend joining. The program is terrific and allows us to earn interest on our own funds while still meeting the state’s requirements on unemployment payments. In addition, the staff are great and always helpful sorting out any questions we may have. Thank you all!
CCSCT was approached by First NonProfit to discuss its Unemployment Savings Program and ways the program could significantly reduce the amount of unemployment taxes we were paying. At the time, our agency was paying approximately $80,000 per year. First NonProfit conducted an analysis to determine if making the switch would be in our best interest, and it clearly was based on our circumstances. The first year on the program, CCSCT saw a 70% reduction in its unemployment costs and each year, continues to experience further reductions as a result of having minimal claims. Some additional benefits of the program including having a fixed annual cost, an interest-baring reserve account, professional unemployment claims management and representation at all unemployment hearings. This has been one of the best decisions we have made.
We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit. We didn’t have an HR department and needed expertise in the event that an unemployment claim was made. We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process. They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost. We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services. I highly recommend them to every nonprofit I come into contact with!
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.