July 31, 2017
Twitter, when used properly, can be a powerful tool for nonprofit organizations. Its platform is based in conversation and connection, allowing organizations to foster meaningful and unique relationships with their donors. Here are few tips to effectively use Twitter for your nonprofit.
Many organizations in the nonprofit sector aren’t active on twitter on the weekends so the easiest way to uniquely stand out is by tweeting on the weekends. Scheduling tools like Buffer, Hootsuite, and TweetDeck make tweeting on the weekend’s simple. It’s advised to send at least one tweet on Saturday and Sunday.
Tweets with links not only start a conversation but are said to have an 86% higher retweet rate. Including multi-media content like images and video also increases chances for engagement. More shares and retweets means there’s more eyes on specific content.
Retweeting other content related to your mission or organization is a good strategy to add stimulating conversation while actively engaging with donors and those in the nonprofit sector.
For statistics and data, it’s helpful to create infographics to increase meaningful sharing. Also, to be fittingly recognized remember to include your organization’s logo.
Though it is helpful to use hashtags when tweeting, don’t overdo it. Overuse of hashtags can affect the retweet rate and make the effort appear as unwanted “spam”.
Consider these best practices when using Twitter as an effective and strategic communication tool. When done well and consistently, the chances of increasing organizational visibility on social media increases exponentially.
We hope these tips help increase your success!
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We’ve been a member of First Nonprofit’s Unemployment Savings Program since 2011 and highly recommend joining. The program is terrific and allows us to earn interest on our own funds while still meeting the state’s requirements on unemployment payments. In addition, the staff are great and always helpful sorting out any questions we may have. Thank you all!
CCSCT was approached by First NonProfit to discuss its Unemployment Savings Program and ways the program could significantly reduce the amount of unemployment taxes we were paying. At the time, our agency was paying approximately $80,000 per year. First NonProfit conducted an analysis to determine if making the switch would be in our best interest, and it clearly was based on our circumstances. The first year on the program, CCSCT saw a 70% reduction in its unemployment costs and each year, continues to experience further reductions as a result of having minimal claims. Some additional benefits of the program including having a fixed annual cost, an interest-baring reserve account, professional unemployment claims management and representation at all unemployment hearings. This has been one of the best decisions we have made.
We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit. We didn’t have an HR department and needed expertise in the event that an unemployment claim was made. We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process. They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost. We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services. I highly recommend them to every nonprofit I come into contact with!
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.