Baby boomers are most gracious to nonprofits

August 19, 2013

Baby boomers are most gracious to nonprofits

The key to maximizing donations at nonprofits is understanding who is giving money to the organization. According to a recent study commissioned by nonprofit software and services provider Blackbaud, baby boomers contribute the most to charitable foundations, representing 43 percent of all donations during the past 12 months.

Robert Sharpe Jr., a consultant to nonprofit groups, told The New York Times that boomers have always been known as the generation that contributes the most amount of money to charitable organizations. Baby boomers are usually more receptive to direct mail and cold calling, which makes them the perfect candidate for nonprofits to target.

"The majority of nonprofit marketing spend and tactics are focused on mature donors," said Pam Loeb, principal of Edge Research, the company the conducted the study. "However, we are starting to see a shift as boomers become the dominant force in charitable giving and will remain so for quite some time. Now it's more important than ever for nonprofits to understand their donor base."

When organizations are figuring out their marketing plans, they have to look at their strategies in terms of generation. For instance, only 42 percent of baby boomers said they would be willing to give online, while Generation X and Y donors may be much more willing to contribute over the Internet. 

Robert Grimm Jr., director of the Center for Philanthropy and Nonprofit Leadership at the University of Maryland, College Park, told The New York Times in an email that nonprofits would be wise to target boomers with opportunities to volunteer at organization. Many experts believe that volunteering behavior and charitable giving are often thought of two actions that go together. 

single-post5223

Ready to chat?
Get in touch today to request a no-obligation savings evaluation.

Testimonials

In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund
streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.

Asian Health Services, Oakland, CA

The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.

Ensight Skills Center, Inc, Fort Collins, CO

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

Visually Impaired Preschool Services, Louisville, KY

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We

Thresholds, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL