Businesses can attract employees by teaming up with nonprofits

July 9, 2013

Businesses can attract employees by teaming up with nonprofits

Many businesses throughout the country are looking for the most skilled workers and beat out the competition for the talent they covet. It's not always easy to recruit employees who can strengthen the the workforce as a whole, which is why firms are teaming up with nonprofits to incorporate philanthropy into their company objectives.

By showing their employees they are serious about supporting organizations that address concerns such as hunger, health and education,businesses are improving their relationships with their staff members, Workforce Management magazine reported.

"Corporations are really looking at where their money goes and aligning it with their brand and business objectives," Lorrie Foster, vice president of foundation relations for business research association at The Conference Board, told Workforce.

Workers want to be a part of something good
Many businesses are working on initiatives to support staff members who want to volunteer or spend time at nonprofits by giving them paid time off to do so. This is one way companies can make themselves more attractive to prospective workers.

"Employees like to see their company doing good in the community and in the world – particularly young employees," Foster said. "They also want to be pretty hands-on in being involved in making the world a better place."

Businesses and nonprofits can benefit each other
When employers join forces with nonprofits to show their staff members that they truly care about philanthropy, they can build stronger relationships with their workforce. Firms have a better shot at retaining their top talents by placing a higher emphasis on making a different in the community. However, business owners aren't the only people who can benefit from these partnerships.

According to Forbes, nonprofits that work with local enterprises can have an entity to lean on when times get tough, as well as help support innovation. Even if decision-makers at nonprofits aren't sure whether they want to form a corporate partnership, Andrea Mills, director of Fiscal Management Associates, told the news source it is worth it for leaders at these organizations to at least have a conversation with an enterprise that is looking to get involved with them

"Don't expect to know all the reasons for doing an alliance before you sit down to talk," Mills told the news source. "Once you build a relationship and understand each other's capabilities, other ideas emerge."


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