August 15, 2013
While many Americans are interested in supporting nonprofits and charities, before sending any money to an organization, potential donors want to know they can trust the philanthropic entity. An article for The NonProfit Times gathered insight from Seth Perlman, a senior partner of Perlman and Perlman, Art Taylor, president and CEO of the BBB Wise Giving Alliance and Erika Kloehn, vice president of direct response at USO about what it takes to gain the trust of donors. Below is a list of tips they contributed to help ease the minds of supporters and encourage them to send money to an nonprofit:
1. Provide facts
Donors will often be more willing to send funds to a nonprofit if they see some of the good things the organization has been able to do it the past. For example, creating infographics based on studies can demonstrate how the nonprofit has used its money to reach its goals.
2. Cater to emotions
According to an article for Fundly.com, supporters usually want to immerse themselves in the mission of a nonprofit before they decide whether they want to become a donor. Sharing photos, videos and blog posts about how the organization has positively affected the lives of others is a good way to show the nonprofit has made a difference in the community.
3. Keep supporters in the loop: When potential donors feel connected and engaged in everything going on at the nonprofit, they're more likely to contribute money to the organization. Holding conference calls, sending out monthly newsletters, regular updating social media sites and sharing stories about things going on at the organization will allow donors to feel like they have a good grasp of the direction of the nonprofit.
In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.