Learn what it takes to gain donors’ trust

August 15, 2013

Learn what it takes to gain donors’ trust

While many Americans are interested in supporting nonprofits and charities, before sending any money to an organization, potential donors want to know they can trust the philanthropic entity. An article for The NonProfit Times gathered insight from Seth Perlman, a senior partner of Perlman and Perlman, Art Taylor, president and CEO of the BBB Wise Giving Alliance and Erika Kloehn, vice president of direct response at USO about what it takes to gain the trust of donors. Below is a list of tips they contributed to help ease the minds of supporters and encourage them to send money to an nonprofit:

1. Provide facts
Donors will often be more willing to send funds to a nonprofit if they see some of the good things the organization has been able to do it the past. For example, creating infographics based on studies can demonstrate how the nonprofit has used its money to reach its goals.

2. Cater to emotions
According to an article for Fundly.com, supporters usually want to immerse themselves in the mission of a nonprofit before they decide whether they want to become a donor. Sharing photos, videos and blog posts about how the organization has positively affected the lives of others is a good way to show the nonprofit has made a difference in the community.

3. Keep supporters in the loop: When potential donors feel connected and engaged in everything going on at the nonprofit, they're more likely to contribute money to the organization. Holding conference calls, sending out monthly newsletters, regular updating social media sites and sharing stories about things going on at the organization will allow donors to feel like they have a good grasp of the direction of the nonprofit. 


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Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.

Lutheran Services Carolinas, Salisbury, NC

My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!

Stone Valley Community Charter School, Huntingdon, PA

First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!

Jewish Silicon Valley, Los Gatos, CA

My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!

American Saddlebred Horse & Breeders Association, Inc., Lexington, KY

I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years

ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!

Beardstown Community Unit School District 15, Beardstown, IL

I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!

Innovative Services, Inc., Green Bay, WI

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ