Learn what it takes to gain donors’ trust

August 15, 2013

Learn what it takes to gain donors’ trust

While many Americans are interested in supporting nonprofits and charities, before sending any money to an organization, potential donors want to know they can trust the philanthropic entity. An article for The NonProfit Times gathered insight from Seth Perlman, a senior partner of Perlman and Perlman, Art Taylor, president and CEO of the BBB Wise Giving Alliance and Erika Kloehn, vice president of direct response at USO about what it takes to gain the trust of donors. Below is a list of tips they contributed to help ease the minds of supporters and encourage them to send money to an nonprofit:

1. Provide facts
Donors will often be more willing to send funds to a nonprofit if they see some of the good things the organization has been able to do it the past. For example, creating infographics based on studies can demonstrate how the nonprofit has used its money to reach its goals.

2. Cater to emotions
According to an article for Fundly.com, supporters usually want to immerse themselves in the mission of a nonprofit before they decide whether they want to become a donor. Sharing photos, videos and blog posts about how the organization has positively affected the lives of others is a good way to show the nonprofit has made a difference in the community.

3. Keep supporters in the loop: When potential donors feel connected and engaged in everything going on at the nonprofit, they're more likely to contribute money to the organization. Holding conference calls, sending out monthly newsletters, regular updating social media sites and sharing stories about things going on at the organization will allow donors to feel like they have a good grasp of the direction of the nonprofit. 

single-post4939

Ready to chat?
Get in touch today to request a no-obligation savings evaluation.

Testimonials

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

We were introduced to First Nonprofit through another housing authority. In our analysis and comparison to what we were paying the State, our first year savings was $5,800 plus. We have been with them since the end of 2008 and I am glad we have been. I consider them an arm of our HR department.

Kankakee County Housing Authority, Kankakee, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools

Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Hugh Parry, Retired President of Prevent Blindness America