December 29, 2014
Understanding the patterns of charitable giving can be a challenge. There are numerous factors that nonprofits have to take into account when planning for fundraising campaigns. Three of the central, driving questions that form the basis of nonprofit strategies include:
● Who gives the most and with the greatest frequency?
● Where can nonprofits find the most valuable sources for giving?
● When are the best times to make fundraising appeals?
The answers to these questions can form the basis of a fundraising action plan. First Nonprofit Group’s latest infographic highlights some of the broader national trends that serve as a benchmark for charitable organizations across the U.S.
Consider the following facts and figures:
While 72 percent of overall giving stems from individual donations, the two largest generations – baby boomers and millennials – follow their own distinct patterns. The former is the most active donor group, contributing 43 percent of all donations in the U.S., while the latter tends to spread the wealth, giving to an average of 3.3 organizations.
Despite the vastness of the U.S., one-sixth of all nonprofits are based out of California or New York. However, the most charitable locations per capita are Utah and Washington, D.C. There are also specific charitable categories that tend to garner more funding than others. These include international affairs and education.
Although many nonprofits hold fundraisers throughout the year, roughly one-third of all donations happen during the holiday season: October, November and December. In fact, charitable organizations regularly receive one-fifth of all contributions during December alone.
Nonprofits often need help managing their finances to ensure they make the most of the revenue they earn through charitable contributions.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
We were introduced to First Nonprofit through another housing authority. In our analysis and comparison to what we were paying the State, our first year savings was $5,800 plus. We have been with them since the end of 2008 and I am glad we have been. I consider them an arm of our HR department.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.