March 19, 2014
A dynamic nonprofit website needs to engage the user with more than just an address and call for donations. For-profits in the business-to-consumer and business-to-business sectors have found that offering content is a great way to draw potential leads to a website. Utilizing search engine optimization tactics, a company can raise its search engine ranking and increase the number of hits the site receives.
In the consumer world, this translates into more revenue and brand loyalty. For nonprofits, it could mean drastically improving the image of the nonprofit and receiving more donations. With so much else to do, many organizations forget to share their successes with others. A weekly blog post is a great way to gain the advantages of increased website traffic while also engaging current and potential donors.
While many companies utilize SEO in content that appears almost daily, a nonprofit's blog should be meaningful and share personal stories, not just curate information about legislative issues impacting the sector or other common industry news. It's a chance to talk about the people that the organization helps and the people that help the organization.
How to write a good blog
Despite the different goals of a nonprofit, many of the rules are the same as they would be for a large consumer-oriented website. One important tip for any blogger is to provide content that is formatted in a way that users will want to read it:
Above all else, stories should be uplifting. Nonprofits' missions are usually about providing opportunities or services in an area of need. More people will be encouraged to donate if a site shares stories about the organization's successes, not its struggles.
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
We were introduced to First Nonprofit through another housing authority. In our analysis and comparison to what we were paying the State, our first year savings was $5,800 plus. We have been with them since the end of 2008 and I am glad we have been. I consider them an arm of our HR department.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.