March 19, 2014
A dynamic nonprofit website needs to engage the user with more than just an address and call for donations. For-profits in the business-to-consumer and business-to-business sectors have found that offering content is a great way to draw potential leads to a website. Utilizing search engine optimization tactics, a company can raise its search engine ranking and increase the number of hits the site receives.
In the consumer world, this translates into more revenue and brand loyalty. For nonprofits, it could mean drastically improving the image of the nonprofit and receiving more donations. With so much else to do, many organizations forget to share their successes with others. A weekly blog post is a great way to gain the advantages of increased website traffic while also engaging current and potential donors.
While many companies utilize SEO in content that appears almost daily, a nonprofit's blog should be meaningful and share personal stories, not just curate information about legislative issues impacting the sector or other common industry news. It's a chance to talk about the people that the organization helps and the people that help the organization.
How to write a good blog
Despite the different goals of a nonprofit, many of the rules are the same as they would be for a large consumer-oriented website. One important tip for any blogger is to provide content that is formatted in a way that users will want to read it:
Above all else, stories should be uplifting. Nonprofits' missions are usually about providing opportunities or services in an area of need. More people will be encouraged to donate if a site shares stories about the organization's successes, not its struggles.
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!