Social media builds a nonprofit’s donor and volunteer base

April 21, 2014

Social media builds a nonprofit’s donor and volunteer base

For nonprofits, social media channels allow corporate sponsors, individual donors and volunteers to engage with each other and the organization. These conversations strengthen the personal connections individuals and corporations have with the organization which, ultimately, increases the likelihood supporters will give time and money.

According to Wagg​ener Edstrom​ Communications, 50 percent of nonprofit communicators say social media is one of the most important marketing tools. One of the reasons for this may be that more than half of nonprofit supporters who engage through social media are inspired to take further action. With this statistic, it's vital that nonprofits utilize this digital medium.

It's essential for a nonprofit to first come up with a strategy and consider its target audience before sharing content. The plan will serve as the backbone of the social media campaign. Once a strategy is in place, organizations can engage supporters through inspirational quotes, questions and humorous material, according to the Nonprofit Technology Network. 

Using a range of social media channels and mixing up content will expand a nonprofit's volunteer and donor base.

Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.


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