April 21, 2014
For nonprofits, social media channels allow corporate sponsors, individual donors and volunteers to engage with each other and the organization. These conversations strengthen the personal connections individuals and corporations have with the organization which, ultimately, increases the likelihood supporters will give time and money.
According to Waggener Edstrom Communications, 50 percent of nonprofit communicators say social media is one of the most important marketing tools. One of the reasons for this may be that more than half of nonprofit supporters who engage through social media are inspired to take further action. With this statistic, it's vital that nonprofits utilize this digital medium.
It's essential for a nonprofit to first come up with a strategy and consider its target audience before sharing content. The plan will serve as the backbone of the social media campaign. Once a strategy is in place, organizations can engage supporters through inspirational quotes, questions and humorous material, according to the Nonprofit Technology Network.
Using a range of social media channels and mixing up content will expand a nonprofit's volunteer and donor base.
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
We were introduced to First Nonprofit through another housing authority. In our analysis and comparison to what we were paying the State, our first year savings was $5,800 plus. We have been with them since the end of 2008 and I am glad we have been. I consider them an arm of our HR department.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.