Social media builds a nonprofit’s donor and volunteer base

April 21, 2014

Social media builds a nonprofit’s donor and volunteer base

For nonprofits, social media channels allow corporate sponsors, individual donors and volunteers to engage with each other and the organization. These conversations strengthen the personal connections individuals and corporations have with the organization which, ultimately, increases the likelihood supporters will give time and money.

According to Wagg​ener Edstrom​ Communications, 50 percent of nonprofit communicators say social media is one of the most important marketing tools. One of the reasons for this may be that more than half of nonprofit supporters who engage through social media are inspired to take further action. With this statistic, it's vital that nonprofits utilize this digital medium.

It's essential for a nonprofit to first come up with a strategy and consider its target audience before sharing content. The plan will serve as the backbone of the social media campaign. Once a strategy is in place, organizations can engage supporters through inspirational quotes, questions and humorous material, according to the Nonprofit Technology Network. 

Using a range of social media channels and mixing up content will expand a nonprofit's volunteer and donor base.

Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.

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Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.

Lutheran Services Carolinas, Salisbury, NC

My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!

Stone Valley Community Charter School, Huntingdon, PA

First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!

Jewish Silicon Valley, Los Gatos, CA

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American Saddlebred Horse & Breeders Association, Inc., Lexington, KY

I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years

ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!

Beardstown Community Unit School District 15, Beardstown, IL

I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!

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Visually Impaired Preschool Services, Louisville, KY

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Neurologic Music Therapy Services of Arizona, Phoenix, AZ