Utilizing employee engagement to reduce turnover

February 10, 2014

Utilizing employee engagement to reduce turnover

For many passionate employees, the transition out of the corporate world and into the nonprofit sector provides an avenue to a more meaningful career. For nonprofits to find the right candidate, it is important to highlight the non-financial perks of working for the organization.

Understanding why individuals choose the nonprofit sector
Workers realize that many of their corporate skills are very applicable at a nonprofit organization and they see transition as an opportunity to put their talents to use for a grander cause. The same as with fundraising efforts, it's important that organizations highlight the impact their mission has on the surrounding community. While discussions of advancement and competitive pay may arise, prospective employees are often looking for more than a job opportunity when they interview with a nonprofit.

Employees often find greater job satisfaction with a nonprofit. When they are able to perform their work with a mission in mind they feel more engaged in the company. Improving employee engagement is a growing trend among all employers, and nonprofits have a unique ability to motivate employees through the nature of the work they perform each day.

Working to improve employee retention
It's integral for nonprofits to attract talent that are motivated by the organization's mission. Because pay will not always be competitive and nonprofit jobs come with stress, it requires a certain candidate to be successful in the organization. Turnover is expensive, so finding the best fit the first time can save money down the road. According to "Nonprofit Employment Trends Survey," a study by Nonprofit HR Solutions, staff retention remains a challenge for for nonprofit organizations.

The 2013 study found only 10 percent of surveyed organizations have a formal retention strategy in place. Successful retention requires reviews that gauge the happiness of employees and utilize feedback to create an environment that fosters long-term employment. Engagement has many aspects and organizations can begin with simple tactics such as more social events.

However, utilizing the benefits beyond just a paycheck will remain a key technique. More than 32 percent of nonprofits said that competitive pay was the biggest challenge to employee retention. For cash-strapped nonprofits, increasing salaries can be out of reach. Other solutions to make the work enjoyable and less stressful are necessary. Ensure that employees have the proper resources to complete their tasks and encourage them to be open with management when they feel overwhelmed.

Content presented by First Nonprofit Companies, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.

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