December 27, 2013
When it comes to giving, Americans have their concerns about where the money is going and how it's being used. According to a study by global research company YouGov, inflated salaries and administrative expenses are the main deterrent to making a donation.
Of the nearly 1,200 adults surveyed, 50 percent said they were put off when they didn't know exactly how the money was being spent, and 45 percent were worried that the charity was associated with a political party or religion. However, 49 percent had still given to a charity in the last 12 months.
Improve fundraising by helping donors understand the organization's needs
While the inflated salaries of nonprofit execs have been a topic of news stories on occasion, funds are needed for administrative costs. Especially during times such as a natural disaster, donors want to see their money in action. When possible, it's important to explain that all funds are used for the organization's mission, even if they seem indirect.
Depending on the group, donor hesitation can vary greatly. Donors that give to most small, local nonprofits will probably not require the same transparency as donors to a nationwide charity. It is easier to see donations in action on a local level than it is a national stage.
Preparing for the post holiday slump
In addition to easing donor concern about how money is spent, nonprofits must always remain aware of the decline in donations that will likely follow the holiday season. Giving spikes near the end of year because of the impending tax deadline and increased number of charity drives. It's important that some funding be set aside to prepare for leaner times. It's also key to make sure fundraising strategies are at their best before the the holiday season arrives.
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First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
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When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
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